A good article over at BNet. They note:
Entrepreneurs worry too much about what they’re going to develop, make, or market. What’s more important is that they make, develop or market something. The odds that they end up making it big doing something different are apparently pretty high.Here are 15 companies that became famous, not for what they started doing, but for something that came later. Sure, they may be related, but the point is still valid: better to get started on something; innovative people find a way.
This jibes with Jim Collins’ research in Built to Last: Successful Habits of Visionary Companies. They argue against “the myth of the single great idea.” In other words, great companies are often not the result of an initial great idea that propels them to success. What makes them great is that the product becomes the vehicle for the company, not the other way around.