4 Key Beliefs Regarding Innovation

In his book FedEx Delivers: How the World’s Leading Shipping Company Keeps Innovating and Outperforming the Competition, Madan Birla states that his experiences “with one of the most innovative companies in the history of free enterprise—FedEx—and my success in helping other companies become truly innovative” has shown him four key things about innovation:

  1. Everyone has the capacity to be creative.
  2. Creativity is a function of the mind and must be understood in the context of a mental model.
  3. Developing creative people (minds) requires the right mental environment (model) and the right leadership practices.
  4. A critical mass of creative people will enable the development of an organization-wide culture of innovation.
March 30, 2010 | Filed Under Innovation | 2 Comments 

Comments

  • http://theresurgence.com Mike Anderson

    Law #5, It’s going to be very messy and people who like a neat set of policies and protocols will be very uncomfortable.

  • http://thindifference.com Jon

    Great 4 points. I think it is more than mind, too. A person’s inner spirit and sense of excitement or energy sparks imagination and creativity to happen in our minds. Our minds need a spark to get the various brain “parts” to engage, and it is our core inspiration which gets it moving. Thanks!