This is from my notes — I think I got these from an article a few years ago:
- Innovation can come from without as well as within. Apple’s real skill lies in stitching together its own ideas with technologies from outside and then wrapping the results in elegant software and stylish design. Apple is an orchestrator and integrator of technologies, unafraid to bring in ideas from outside but always adding its own twists. This approach is known as network innovation.
- Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology.
- Apple teaches us that smart companies should sometimes ignore what the market says it wants today.
- Fail wisely. Learn and try again.