The Business of Design

Good design is good business. This is starting to be recognized more and more, but there is still a long ways to go for the importance of good design to truly take root.

This is a helpful Fast Company article from 2005 on how “in a global economy, elegant design is becoming a critical competitive advantage. Trouble is, most business folks don’t think like designers.” It shows how design-oriented companies think and operate, and why this matters.

And, this is relevant not just for businesses, but churches, ministries, and all non-profits. Good design matters because people are emotional as well as rationale. To care only about the utility of a product is to fail to treat people holistically. (And, interestingly, the result is most often less helpful products as well.)

  • Loren Pinilis

    Just a glance at creation shows us that God is a god who loves beauty and design. Beautiful art brings him glory, so it makes sense that beautiful design does as well.

  • David Leonard

    Tom Morris makes the same point in his book, If Aristotle Ran General Motors. This is an important principle, ignored by too many companies.