The Five Cs of a Healthy Vision Statement

A great post from Dave Kraft’s blog. They are:

  1. Concise
  2. Clear
  3. Communicated
  4. Compelling
  5. Contagious


April 26, 2012 | Filed Under Leadership | 2 Comments 


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  • Dave

    I realize that you’re just passing this on, but I see that you were the former director of strategy at DG so perhaps you can answer a question for me. It’s based on David Novak’s book, Taking People With You(I guess if you haven’t read it you won’t know what I’m/he is talking about. He talks about having a Big Goal and about the necessity of vision. What is the difference between the two?