A good word from Tom Peters and Robert Waterman’s In Search of Excellence: Lessons from America’s Best-Run Companies:
Just as you don’t learn anything in science without experimenting, you don’t learn anything in business without trying, failing, and trying again. The trick, and it’s a tough one, is a common cultural understanding of what kind of failure is okay and what kind leads to disaster. But don’t kid yourself. No amount of analysis, especially market research, will lead to true innovation.
Or, as Jim Collins puts it, “try a lot of stuff and keep what works.” That is, branch and prune:
The idea is simple: If you add enough branches to a tree (variation) and intelligently prune the deadwood (selection), then you’ll likely evolve into a collection of healthy branches well positioned to prosper in an ever-changing environment. (Built to Last: Successful Habits of Visionary Companies, 146).
And this doesn’t just apply to your business or organization. It applies to the rest of your life as well. Try stuff. Make things happen. Build on what works.