Creativity in the business world involves continuously asking “What if . . . ?” Yet when faced with a problem, people tend to quickly lock into “how to” — a quick solution — before exploring all the options.
An easy way to measure the creative environment in an organization is to count how often someone in the company asks questions like “What if we frame the problem this way?” “What if we look at the relationships between these variables?” “What if we explore these options?”